Wednesday, August 02, 2006

Color Does Not Equal Style

Did you get that?

I helped design and create a booth at Sunday’s bridal show for the Pink Book on Wedding Style. I put together seven completely different concepts complete with tabletop design and storyboard. The goal was two-fold; to teach brides about storyboarding their wedding and to find out what the favorite style of the brides in attendance was.

In six hours of talking to brides I cannot tell you how many think that color equals style. I would ask a bride what her wedding style was and the answer would be “ Chocolate brown and blue” or “Pink.” Say what? I didn’t think I had asked them about their colors. The ones that said pink where the most fun to toy with, I had two displays where the dominant color was pink. When I pointed that out you could almost see their heads spin. As I went on to explain that any of the seven concepts could be done in pink they kind of started to get it.

The reason I bring this up is that at some point you are going to have to communicate your wedding style to your vendors in order to get what you envision. If you can’t show your florist or cake designer what is in your head better than just stating the colors you are going to be disappointed.

I’ve got some tricks and tools to help you get a grip on your wedding style coming up. But for today, I just want you to start thinking differently about it.

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