Tuesday, April 29, 2008

Wedding Wire Rocks

Like you I am always on the hunt for great planning tools and wedding websites. In all honesty, I have to say that I don’t check out every new wedding-centric site that pops up. Most of them are just lame excuses for sucking advertising dollars off wedding vendors. They have a list of vendors, a few out of date articles on planning and little else.

Today I ran across one that is worth its pixels and is about to get even better. Wedding Wire is a relative newcomer to the game; launched in June of 2007 it has just been scarfed up by Martha Stewart Living Omnimedia.

Wedding Wire was created by a team of entrepreneurs including 2 founding members of Blackboard. This is not some lame site put together by a former bride to be or a former magazine ad sales person. These creators have some serious internet chops. As proof, take a look at how functional the tools they have created for brides are. In addition to wedding websites, budget tools and timeline planners they also have the coolest drag and drop seating chart tool.

The galleries look to be fairly large and are searchable by color as well as item. So if you search “purple” you will get everything, bouquets, décor, invitation, favors or anything else in purple. The events page is searchable by zipcode and event type. If you are looking for all the upcoming bridal or trunk shows in your area this is the place to look. The communities look a little thin still but I’m sure that will come with time.

With the additional resources available to them now that MSLO owns 40% of the company you can bet that the content will be just as top notch. If you love Martha Stewart Weddings, then this is definitely the wedding planning website for you.

This one really has me excited.

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