Friday, February 29, 2008

A Moment with Tara Guerard

As promised I sat down for a chat with Tara Guerard yesterday. Author of the beautiful book Southern Weddings and CEO/ mastermind of Soiree, Inc, she is a planner, designer and consultant specializing in extraordinary events.

The main purpose of my interview was for an article for my website, Think Like A Bride. Still, I couldn’t have this talented of a mind to pick and not get at least a bit for my dear brides.

Since I know this is something brides struggle with as they plan their wedding I asked Tara about establishing a theme for your events. In Tara’s words

“A theme is what brings cohesion to an event. The more of a recurring theme; the more of a statement is made.”

I asked Tara how she found the ideas for these cohesive threads that would tie her events into the beautiful packages that they are. Tara quite simply works to uncover her clients personality; their identity. Taking her cues from the tangible bits they have given her she then

“Clearly states their identity with visual images”

Sometimes you have to find a jumping off point. One bride she spoke of told her little else than that she liked all different colors and couldn’t decide on colors for her wedding and the flowers she liked best were Gerber daisies. Tara went on to build a entire look around gerbers in an array of beautiful colors, even using the image of a gerber daisy on the paper wardrobe. The bride was surrounded by bright colorful things that she loved. Perfect.

The other point Tara emphasized is that by carrying the same cohesive theme from save the dates through to the reception you were giving your guest a clear image of what to expect at the event. One of the hallmarks of a true hostess is thinking first and foremost about your guests comfort. By letting them know with visual cues the feel of your event in advance they will be all the more comfortable at the event. For instance, if you send out very formal invitations to your wedding your guests are likely to take that as a cue that you are planning a formal event. What a shame when they show up terribly over dressed to find a casual outdoor affair!

It is about cohesion. It is about that single ribbon that ties it all together. It is about finding a visual way to express your unique identity. Really, it does make it all so much easier.

Pick up a copy of Tara’s book to see just what a difference it can make.

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