Friday, October 26, 2007

Shout Out to Modern Bride

I want to give a very public shout out to the folks at Conde Nast.

I just received the December 2007 issue of Modern Bride and I was blown away by the photo editorial on page 76; “Four Dresses Under $900”. I have been saying for practically forever that there are gorgeous gowns at all price points but you wouldn’t know it to read the bridal magazines. If the only information you have is what you see in these books you are left to believe that wedding gowns start at around $2000. That is so not true! There really is a gown for every budget, just go to the salons and look. Well finally somebody gets it. Thank you Conde Nast for listening

What you don’t know is the part that the Dish may or may not have played in this. Last July your Wedding Diva had a rather public discussion with a representative from Conde Nast at a conference in Philadelphia. As he stood there presenting the survey of the American Bridal market that the publisher produces every year I just couldn’t hold my tongue any longer. When the slide stating that the mean purchase price of a wedding gown in America is $1296 I asked why that was NEVER reflected in the gowns chosen for editorial. Suffice it to say that by the time this little discussion was over I had the microphone and everyone at the conference knew where I and the salons in attendance stood.

Every now and then when you protest loudly enough somebody hears you.

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